I am SUCH a makeup junkie. When my photographer colleague, Chris Laxamana, booked a job with Z Palette, I was over the moon when he asked to bring me on to make sure the product was styled with appropriate flair. Our mission: showcase a new product (The Z Potter) and create a beautiful, informative image to be showcased in their existing products.
Being a makeup and Z Palette fan, myself, I started the project by asking the team “what is the problem that this product solves?” Then shared that for me, I had an unruly makeup collection and being a constant traveller, I needed to have something more compact to take what I wanted – not everything but more than just the essentials. A girl wants to have fun with her look once in a while! So I offered the concept of the messy bag, making spilling out everywhere which leads to showcasing the new product and the end result – a clean and curated makeup collection. I had way too much fun playing with makeup, breaking up powders which is what you usually do NOT want to happen but we absolutely needed to show off, because it is a common woe of all makeup users.
The client and our team were extremely pleased with the result. And yes, I still get extremely giddy when I walk into a Sephora and see my work.
https://www.zpalette.com/pages/inside-z-palette
Shot I took early in our shoot day, as I was getting acquainted with the props we had on hand.
Messy, happy gal!
Chris, the photographer, and I found our work in a New Orleans Sephora while in town for another shoot. SO EXCITING!
